Brands need a video marketing strategy — this concept isn't new. What has changed is how important video has become on every platform and channel.

Video is not any longer only one piece of your overall marketing plan. It's central to your outreach and campaign efforts … especially your social strategy.

Here are just a couple of the highlights:

The first and only golden rule about branding is this: it's to be authentic. You can’t sell lies. You can’t sell what you hope you'll someday be. Build your identity by establishing brand-defining keywords and using these words to shape the corporate voice, tone, and aesthetic.

75 Million people within the U.S. watch online videos a day.
Merely mentioning the word 'video' in an email subject line, the click-through rate increased by 13%.
Nearly 50% of all video is watched on a mobile device.
By 2019, internet video traffic will account for 80% of all consumer Internet traffic Videos up to 2 minutes long get the foremost engagement.

Why do you have to specialise in video marketing today?

The last few years saw a surge within the popularity of video as a content marketing format.
Specifically, in 2017, video rise to the highest of your marketing tactic list. Video as a tactic was likely streamlined by your creative team as a one-to-many awareness play, with many specialise in expensive production and tiny analysis to point out for it.
2018 and 2019 transformed video from a singular marketing tactic to a whole business strategy.
Today, video may be a holistic business approach, meaning video content should be produced by all teams during a conversational, actionable, and measurable way.

It is often difficult starting conversations, especially if your business remains new, and most of the people don't realize it. However, that shouldn’t be the case if you create a promotional video. Studies show that it always moves people from being sceptics to acquaintances, and albeit they're chilling reception, there's not an ideal way of welcoming prospective clients to your business if it’s not with a professionally shot and documented video clip.

Google owns YouTube, which in itself means tons to marketers who use videos to speak their messages. There are varying statistics regarding what percentage times more an internet site with embedded videos gets exposure, but most put this figure above 50 times. The trick here is that when you've got a video, optimize it with SEO friendly titles, descriptions and therefore the first page within the SERPs are going to be yours for the taking.

The internet may be a crowded place, and winning the eye of most are a true hassle. However, with videos, marketing your business, products or services doesn't end with communicating visually. Studies also show that folks remember what they watch better than the items they examine online.
The reasons why marketers should start using videos are innumerable. A bonus tip is that it's become a strong way of getting more leads through email marketing. the ideas explored during this post should assist you rock your campaign.
Given the recognition of video among the typical user, it's no surprise brands are becoming a better ROI out of their video marketing strategy than other strategies in their marketing mix. Statistics just like the following prove why video is important for social media marketing:
90 percent of users have found a product video useful in making a sale (Hubspot)
Video can increase landing page conversions by up to 80 percent (Unbounce)
64 percent of individuals are more likely to shop for a product after watching a video (Hubspot)

Many companies use videos to elucidate features and benefits of their products or services. instead of counting on a salesman to urge this information in-store, users catch on directly from the company—and instantly. Most consumers today compare brands and products before making a sale. Giving the maximum amount information to the buyer, in easy to consume packaging like videos looks like a no brainer.

Most social media sites—YouTube, Facebook, Twitter, LinkedIn and Instagram—offer brands the choice to ‘go live.’ Live Streaming is revolutionizing the way we create and consume content. All platforms allow brands and consumers to interact in real time, and creators can’t edit mistakes. This vulnerability goes an extended way in establishing trust with the buyer.

Brands also are ready to provides a behind-the-scenes look to consumers, creating relationships like never before.